Build and launch your new nonprofit the right way.

Nonprofit ABC is a complete, proven, step-by-step playbook for designing and launching a high-impact nonprofit from the ground up.  


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"Since working with Rhea & Brooke, our budget has doubled! I had no idea about fundraising, and now I'm raising money every month!"

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"My org will finally be operating a budget year in which we are FULLY IN THE BLACK FOR THE FIRST TIME since I started this role!!!! I magically received a $10K donation from a brand new donor last month, and who is already engaging with us energetically, and I just learned today, that a new prospective foundation is recommending a $200K over 2 year grant for us!! We finally did it!"

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"We've worked on our strategic plan and all of the fundraising fundamentals from foundations with Brooke's systematic, infrastructure-based approach, setting up long-term success."

Get Instant Access for $299

Starting a new nonprofit can 
feel hard and confusing.

How do I incorporate? Should I use a fiscal sponsor? Where do I find my first 
grants and donations? What exactly is my board supposed to do?

There are a lot of moving pieces, and you’re afraid of getting something wrong.

The good news: There is a method to the madness.

Now you can stop guessing and Googling, and cobbling together free YouTube 
videos to try to teach yourself everything you need to know.

With Nonprofit ABC you get the exact roadmap - including the training, tools, and guidance - you need to design and start your nonprofit with confidence.

What Nonprofit ABC Will Help You Do:

Nonprofits 101: Let’s Get The Basics Out Of The Way…

Learn the basics of nonprofits so that you can be confident 
about launching yours. What is a nonprofit (Yes! You can 
make a profit), how do you set one up, and what are core compliance rules you should know.

Lay a Strong Foundation

Design a powerful mission that will help you raise money, 
build a team, and create a community of raving supporters.

Clarify Your North Star Strategy

Get *crystal* clear about your program mode, and create 
your first strategic plan so that you can start to build 
partnerships and show impact from day one!

Find & Rally Your People

Make sure you’re building the people power you need to fuel 
your mission! Learn how to build and manage a board (like, 
what should happen during meetings!?), learn how and when 
to build a team, and get tools to grow your network of advisors, mentors, volunteers, and supporters!

Fund Your Vision

Create your first budget so that you can help people 
understand how much your vision costs, and build a plan 
to attract and activate the right funders and donors.

Tell Your Story

Get clear about your core audiences and messages, 
and learn how to talk to - and really connect with - 
people in a way that will make them excited to support 
your vision.

Plus, get these bonuses:

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The Life Cycles of a Nonprofit

Growing an organization means taking 
the right steps at the right time. In this lesson, you’ll learn each of the stages of growth in the life cycle of a nonprofit so you can know where you are and where you’re going next.

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Post-it Planning Method

Overwhelmed by everything you need 
to do? With the help of The Post-It Planning Method, you’ll learn a concrete, easy (and fun!) strategy for mapping out your goals and organizing your time. Get instant access to this productivity course as soon as you register.

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Board Communication

How do you keep your board engaged without taking hours to write emails 
they’ll never read? This masterclass 
walks through examples of how to use tools like Canva and Venngage to create compelling board reports!

What's Inside

overhead view of a desk with a calendar, laptop, and notebook

A Concrete Nonprofit 
Start-up Playbook

A step-by-step roadmap that walks you through each step to take, and which resources to use, in your start-up process.

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Bite-sized, Actionable 
Video & Trainings

Clear and concrete instructional video/ audio lessons that break down everything from fundraising to board management into clear and easy to implement steps.

Implementation Guides

Carefully designed worksheets to guide you through the lessons and help you get from idea to execution quickly.

two people facing a big window working on a laptop on desk

Proven Models & Templates

Never start from scratch or reinvent the wheel.